Consumer & Market Intelligence Report: Holiday Gifting 2021

Consumer & Market Intelligence Report: Holiday Gifting 2021

While the 2021 holiday gifting season is fraught with challenges for retailers – supply chain issues, labor shortages and waning customer loyalties, predictions still point to a profitable season, with spending increases in a variety of categories. The trick for...
The Ultimate How-To Guide for Social and Media Analytics

The Ultimate How-To Guide for Social and Media Analytics

Advanced social and media analysis capabilities belong at the top of the “must master” list for brands and agencies. They offer a full 360-degree view of a company, uncovering crucial insight around consumer sentiment, campaign performance, audience identification,...
2021: How Social Analytics is Important to Brand Management

2021: How Social Analytics is Important to Brand Management

Where there are consumers talking, there are insights to be had, and consumer insights are the gasoline to a brand marketer’s engine. Brand managers use social analytics to solve for the three primary business objectives – acquiring more customers, retaining...
COVID-19 Report: Top 10 Reopening Trends in Retail

COVID-19 Report: Top 10 Reopening Trends in Retail

With COVID-19 impacting industries across the board, and changing consumer and business behaviors, the context of forward-looking retail has taken on a new meaning, and what may have been true about consumers prior to the pandemic, may not hold true at the other end...

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