We analyzed the social media buzz around St. Patrick’s Day across the top 100 countries and found that the holiday sparks joy in people of all backgrounds. Whether you’re Irish or not, St. Patrick’s Day is a time to let loose, come together, and revel in the magic of Irish culture.

If you live in Canada or Southern California, you may have seen a curious car driving around town. The entire back half of the car appears to be missing. It has two wheels in front and one in the back. It seats one person and looks suspiciously like a shoe. Meet the Solo electric microcar by Canadian company, ElectraMeccanica.

Valentine’s Day is North America’s fourth favorite holiday, after Christmas, Halloween, and Easter. Yet it’s also the most polarizing holiday. People either love Valentine’s Day or hate it, but more people view it positively than don’t, garnering an overall Net Sentiment score of 60% (80% Positive & 20% Negative).

As we can see from M&M’s campaign to change their spokescandies ahead of their 2023 Super Bowl ad, it’s important to pay attention to each and every campaign, or else you too may find yourself wrestling with regaining control of a narrative that has spun out of control.

We used NetBase Quid® to look back on trends for the past year in television, movie, and music entertainment.

Smartwatches have enjoyed significant investment over the past decade despite their limited use cases. Historically, it’s been somewhat of a technology searching for a purpose, however, smartwatches are increasingly becoming the primary intersection of IoT and people.

We analyzed the hottest-selling tech products on Amazon for under $40 and then layered NetBase data on top to rank them by post volume and consumer sentiment to help you find the best options.

Non-invasive, real-time, continuous blood glucose monitoring is the holy grail of diabetes management.

Halloween is a favorite North American holiday. Only Christmas received more mentions this past year on social media of being a “favorite” holiday. At heart, we’re all still kids who love an excuse to play dress-up and eat candy.

Alternative payment methods are a complicated landscape of options. There are four distinct types, ranging from those that manage a broad set of documents — digital wallets — to those with a narrower purpose — mobile wallets, mobile payment apps, and crypto wallets.

In this newsletter, we look at asthma biologics brands, their share of voice, where they live online, current direct-to-consumer campaigns, and campaign effectiveness.