As the summer heat reaches its peak, so does the excitement for the pinnacle of the music industry’s annual calendar – music festival season. Explore the fascinating world of global festival brands and dive into the sentiments, emotions, and experiences that shape people’s opinions. Uncover the influence of brand sponsorships and discover the hidden stories that define the festival landscape.
During Pride Month, the world celebrates the LGBTQ+ rights movement, spurred by the Stonewall Riots of 1969. In this context, we look at the data to understand what happened in the controversial partnership between Bud Light and transgender activist Dylan Mulvaney, how consumers on both sides feel about “woke” ideology, consumer sentiment towards LGBTQ+, and the impact of LGBTQ+ support (or not) on brand sentiment.
As summer begins in full swing, people in much of the world are eager to take to the skies and highways. In the past year, online conversations where consumers talked online about their travel plans reveal some interesting trends and provide valuable insights into consumer preferences for hotel, airline, and car rental brands.
Banking has undeniably undergone a digital revolution, with physical branches no longer necessary for most transactions. Accompanying this change is an increasing emphasis on personalization in banking. Europe has emerged as a leading force in fintech innovation, spearheaded by the adoption of open banking. The implications for the U.S. banking sector cannot be understated.
Cinco de Mayo is a beloved holiday, primarily observed in Mexico and the United States, that evokes positive emotions and offers a chance to indulge in all things Mexican, from traditional dances and music to delicious cuisine and refreshing beverages.
We analyzed the social media buzz around St. Patrick’s Day across the top 100 countries and found that the holiday sparks joy in people of all backgrounds. Whether you’re Irish or not, St. Patrick’s Day is a time to let loose, come together, and revel in the magic of Irish culture.
If you live in Canada or Southern California, you may have seen a curious car driving around town. The entire back half of the car appears to be missing. It has two wheels in front and one in the back. It seats one person and looks suspiciously like a shoe. Meet the Solo electric microcar by Canadian company, ElectraMeccanica.
Valentine’s Day is North America’s fourth favorite holiday, after Christmas, Halloween, and Easter. Yet it’s also the most polarizing holiday. People either love Valentine’s Day or hate it, but more people view it positively than don’t, garnering an overall Net Sentiment score of 60% (80% Positive & 20% Negative).
As we can see from M&M’s campaign to change their spokescandies ahead of their 2023 Super Bowl ad, it’s important to pay attention to each and every campaign, or else you too may find yourself wrestling with regaining control of a narrative that has spun out of control.
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