What is Social Media Intelligence?
The term social media intelligence was advanced in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank.

3 Things you Need to Know
- Social Media Intelligence are the collective tools and solutions that enable organizations to monitor social channels and conversations.
- The most common uses are – brand health, competitive analysis, and #c70ce47c0c68" style=" color: #c01823; text-decoration: underline;" target="_blank" rel="noopener noreferrer">crisis management.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.

FAST FACTS
- Social Media Intelligence became mainstream in 2012.
- 86% of U.S. adults engage with social media. The most popular being Facebook.
- The 72% of companies use social technologies, but few are achieving the full potential benefit.

It's all about being ready
Being prepared for the worst is your best chance to avoid it happening in the first place. Here’s how:
- Stay in the know – a single negative tweet isn’t a crisis, but ignoring it could turn it into one. Pay attention to the little things and solve problems while they’re small enough to be solved; set up alerts to notify you of highly negative keywords and trends.
- Establish a baseline – you can’t know if sentiment is off unless you know where you stand on a typical day, so you’ve got to track overall brand health, core issues, and emerging themes regularly.
- Establish a Social Crisis Plan – everyone should know their role if a crisis unfolds. Develop a repeatable framework and process for handling future events. Identify areas of success and opportunities for improvement. And systematize it.
Social Media Intelligence
What is Earned Media Value & How is It Calculated?
Being outside their direct control, earned media is of special interest to marketers. But it's tricky. The impact of earned media efforts - that earned media value, can be difficult to evaluate. Let’s pull back the curtain and help your brand calculate this important...
Capturing Accurate Results When Scaling Data Science
Data science teams work with stakeholders company-wide to meet an ever increasing need for ad hoc analysis requests. Success here is a two-fold struggle: scaling capabilities to supplement and transform data and metrics on the fly; and, having confidence in the...
Restart Your Consumer Intelligence Clock in 2022
As we’re in the thick of things here in 2022, it’s time to take another peek under the hood at your social listening and give it a good tune-up. There’s no time like the present for a first-rate recalibration to restart your consumer intelligence clock and make this...