What is Social Media Intelligence?
The term social media intelligence was advanced in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank.
3 Things you Need to Know
- Social Media Intelligence are the collective tools and solutions that enable organizations to monitor social channels and conversations.
- The most common uses are – brand health, competitive analysis, and #c70ce47c0c68" style=" color: #c01823; text-decoration: underline;" target="_blank" rel="noopener noreferrer">crisis management.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
FAST FACTS
- Social Media Intelligence became mainstream in 2012.
- 86% of U.S. adults engage with social media. The most popular being Facebook.
- The 72% of companies use social technologies, but few are achieving the full potential benefit.
It's all about being ready
Being prepared for the worst is your best chance to avoid it happening in the first place. Here’s how:
- Stay in the know – a single negative tweet isn’t a crisis, but ignoring it could turn it into one. Pay attention to the little things and solve problems while they’re small enough to be solved; set up alerts to notify you of highly negative keywords and trends.
- Establish a baseline – you can’t know if sentiment is off unless you know where you stand on a typical day, so you’ve got to track overall brand health, core issues, and emerging themes regularly.
- Establish a Social Crisis Plan – everyone should know their role if a crisis unfolds. Develop a repeatable framework and process for handling future events. Identify areas of success and opportunities for improvement. And systematize it.
Social Media Intelligence
How KOLs Help HCPs Connect with Consumers
The healthcare industry is vast, and so are the conversations happening online about the industry. Consumers from every corner of the world have lots to stay, in fact, and understanding those specific wants and needs starts with social listening, including listening...
How to Use Twitter Stats for Your Marketing Strategy
Twitter stats offer brands the inside track leading straight to consumers’ hearts, and we’re going to show you how that looks, along with some exciting new intel straight from the social channel itself! What intel can brands expect to discover when exploring Twitter...
Comment réaliser un social media audit
Caracoler en tête des indicateurs qui comptent pour votre marque est un sentiment formidable, qui s'applique également aux efforts entrepris par votre marque sur les réseaux sociaux. Positionner votre marque pour maximiser son efficacité en ligne vous permet non...