What is Social Media Intelligence?
The term social media intelligence was advanced in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank.

3 Things you Need to Know
- Social Media Intelligence are the collective tools and solutions that enable organizations to monitor social channels and conversations.
- The most common uses are – brand health, competitive analysis, and #c70ce47c0c68" style=" color: #c01823; text-decoration: underline;" target="_blank" rel="noopener noreferrer">crisis management.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.

FAST FACTS
- Social Media Intelligence became mainstream in 2012.
- 86% of U.S. adults engage with social media. The most popular being Facebook.
- The 72% of companies use social technologies, but few are achieving the full potential benefit.

It's all about being ready
Being prepared for the worst is your best chance to avoid it happening in the first place. Here’s how:
- Stay in the know – a single negative tweet isn’t a crisis, but ignoring it could turn it into one. Pay attention to the little things and solve problems while they’re small enough to be solved; set up alerts to notify you of highly negative keywords and trends.
- Establish a baseline – you can’t know if sentiment is off unless you know where you stand on a typical day, so you’ve got to track overall brand health, core issues, and emerging themes regularly.
- Establish a Social Crisis Plan – everyone should know their role if a crisis unfolds. Develop a repeatable framework and process for handling future events. Identify areas of success and opportunities for improvement. And systematize it.
Social Media Intelligence
Social Media Analytics for Capturing Social Buzz in Entertainment Industry
Anna Zaikina, Head of Social Media Insights at DMS was kind enough to share key insight she’s come to appreciate about social media analytics over the years, offering learnings that will benefit any brand manager. Let’s check it out! Let’s start by asking, who is the...
So führen Sie eine Marktforschung durch: Ein Leitfaden in 7 Schritten
Jedes Stück Consumer Insight muss in einem Kontext eingebunden sein, da Sie dessen Zweck sonst erraten müssen und Ihre Marke die nuancierte (und immer überraschende) globale Diskussion verpasst. Und ohne diese kontextuelle Analyse ist Ihre Marktforschung ziemlich...
Comment réaliser une étude de marché : Un guide en 7 étapes
Chaque renseignement sur le consommateur doit être mis en contexte, sans quoi cerner son intention relève de la devinette, auquel cas votre marque passe à côté de la conversation, avec toutes ses nuances (toujours surprenantes). Votre étude de marché ne vaut pas...