What is Social Media Intelligence?
The term social media intelligence was advanced in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank.
3 Things you Need to Know
- Social Media Intelligence are the collective tools and solutions that enable organizations to monitor social channels and conversations.
- The most common uses are – brand health, competitive analysis, and #c70ce47c0c68" style=" color: #c01823; text-decoration: underline;" target="_blank" rel="noopener noreferrer">crisis management.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
FAST FACTS
- Social Media Intelligence became mainstream in 2012.
- 86% of U.S. adults engage with social media. The most popular being Facebook.
- The 72% of companies use social technologies, but few are achieving the full potential benefit.
It's all about being ready
Being prepared for the worst is your best chance to avoid it happening in the first place. Here’s how:
- Stay in the know – a single negative tweet isn’t a crisis, but ignoring it could turn it into one. Pay attention to the little things and solve problems while they’re small enough to be solved; set up alerts to notify you of highly negative keywords and trends.
- Establish a baseline – you can’t know if sentiment is off unless you know where you stand on a typical day, so you’ve got to track overall brand health, core issues, and emerging themes regularly.
- Establish a Social Crisis Plan – everyone should know their role if a crisis unfolds. Develop a repeatable framework and process for handling future events. Identify areas of success and opportunities for improvement. And systematize it.
Social Media Intelligence
Online Appears to be Overly Optimistic About the Threads App
As Instagram burst on the scene with the latest Twitter competitor, Threads, sentiment has been overwhelmingly positive. But much of that initial energy may be subsiding. Will Threads stand the test of time and succeed where others have failed? Let’s take a look! How...
How to Conduct a Social Media Audit with a Free Template
Positioning your business for maximum impact with consumers online is essential, which means auditing your activity. Social media audits eliminate wasted time and increase ROI by building upon what works and discarding what does not. So let’s see how it looks! Here,...
Drilling Deeper with DEIB (Diversity, Equity, Inclusion, and Belonging)
An approach to social media listening that emphasizes diversity, equity, inclusion, and belonging (DEIB) efforts is taking hold online—and it’s overdue. DEIB drives positive change and allows businesses to gain valuable insights into different community and group...