What is Social Media Analytics?
3 Things you Need to Know
- Social media analytics is the gathering data from social media sites and analyzing it to make business decisions.
- The most common use is to focus on customer sentiment and insights.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
FAST FACTS
- Social media analytics became mainstream in 2010.
- There are over 2.3 Billion social media users.
- The most popular social media sites are – Facebook, Youtube, Instagram, Twitter and Reddit.
Social Metrics
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Audience Analysis
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
Competitive Analysis
Look past your own brand to play the hero for dissatisfied customers of competing brands, as well as to spot and leverage industry trends for your own benefit.
Social Media Sentiment Analysis
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Monitoring
Be alerted to emerging trends in real-time, as well as reputational threats and negative posts with crisis potential. The latter is especially important, since the earlier you know something’s wrong, the better your chances of stopping a crisis from happening at all.
Social Media Analytics
What is Audience Analysis?
Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
Fitzco Uncovers Opportunities with Consumer and Market Intelligence
Katy Tenerovich is Director of Brand Strategy at Fitzco where she’s able to direct her innate curiosity about the world toward client projects. It’s a curiosity that has led her to many different opportunities, including dancing in the opening ceremonies of the 1996...
Jumping into a Trend Early & Amplifying It with KOLs
If you want to stay ahead of emerging trends, your social media analytics has to look past what’s happening now and dig through the conversations springing up on the outskirts. You’ve got to read the whole room, so to speak. What’s driving conversational sentiment...
