What is Social Media Analytics?
3 Things you Need to Know
- Social media analytics is the gathering data from social media sites and analyzing it to make business decisions.
- The most common use is to focus on customer sentiment and insights.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
FAST FACTS
- Social media analytics became mainstream in 2010.
- There are over 2.3 Billion social media users.
- The most popular social media sites are – Facebook, Youtube, Instagram, Twitter and Reddit.
Social Metrics
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Audience Analysis
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
Competitive Analysis
Look past your own brand to play the hero for dissatisfied customers of competing brands, as well as to spot and leverage industry trends for your own benefit.
Social Media Sentiment Analysis
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Monitoring
Be alerted to emerging trends in real-time, as well as reputational threats and negative posts with crisis potential. The latter is especially important, since the earlier you know something’s wrong, the better your chances of stopping a crisis from happening at all.
Social Media Analytics
Incredibly Insightful Sessions at NetBase Quid LIVE North America!
There were so many incredibly insightful sessions at NetBase Quid LIVE North America, that we’d love for you to watch them all on replay! And we have some highlights to share to help you get started . . . There were 34 amazing presentations scheduled for our first...
NetBase Quid LIVE 2020 North America
It’s been a roller coaster year for sure and brand competition shows no signs of slowing down as we head into the holiday season. In keeping with the times our NetBase Quid LIVE 2020 event is going virtual and promises to be better than ever! Better still? It’s free...
The 2020 Global Social Media Market Survey Report
As we come out of this pandemic, capturing consumer and market intelligence is a top priority for businesses. Understanding the shifts that are happening across categories worldwide is mission-critical and we uncover how industry leaders are doing this in our 2020...