What is Social Listening?
Tuning into what consumers are saying tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you speak.
3 Things you Need to Know
- Social media listening is searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
- There are dozens of different ways to use social listening for your business.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
What is "Social Listening" for
Are demographics useless then? No – but they’re not the end-all-be-all. Demographics give you a starting point – that audience you assume you have. But when you delve into psychographic attributes you’re often surprised to discover your audience is more expansive than you realized.
How to gain better results with Social Listening?
- Segments of “feel-alike” users – those with shared interests they are passionate about, because emotion is what drives social sharing.
- Which channels your audience is most active on – they might not be the ones you expect.
- The content, topics, and trends your audience can’t help but interact with and share.
- Who your Advocates and Influencers are that drive the most engagement.
- Where is the most opportunity to connect with audiences psychographic attributes.
Social Listening Articles
How ASO Advertising Hears the Voice of the Consumer in All Dimensions with Social Listening
Agencies that don't get results won't have clients for long. Understanding the voice of the consumer is the key to understanding how to build campaigns that keep your clients – and you – in business. What we've found at Ames Scullin O’Haire Advertising is that the...
How Social Listening Helps You Find and Motivate Your Biggest Fans
Building and nurturing relationships with social influencers is every brand's and marketer's dream. But it doesn't just happen – it takes a little finesse. Brands doing it well – like Teva, ShopStyle and Dr. Pepper – are finding success “leveraging influencers to...
Analyzing Sarcasm: With Social Listening, It Can Be Done
When analyzing consumer sentiment, there’s one thing that can often skew your results: sarcasm. But with the right social listening tools, you can get an accurate read of user' intent to inform your actions. Navigating social nuances On Twitter, sarcasm and snark...