What is Social Listening?
Tuning into what consumers are saying tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you speak.
3 Things you Need to Know
- Social media listening is searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
- There are dozens of different ways to use social listening for your business.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
What is "Social Listening" for
Are demographics useless then? No – but they're not the end-all-be-all. Demographics give you a starting point – that audience you assume you have. But when you delve into psychographic attributes you’re often surprised to discover your audience is more expansive than you realized.
How to gain better results with Social Listening?
- Segments of "feel-alike" users – those with shared interests they are passionate about, because emotion is what drives social sharing.
- Which channels your audience is most active on – they might not be the ones you expect.
- The content, topics, and trends your audience can't help but interact with and share.
- Who your Advocates and Influencers are that drive the most engagement.
- Where is the most opportunity to connect with audiences psychographic attributes.
Social Listening Articles
All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What's the special sauce the rock star brands use to maximize their social analytic efforts? We're...
There's no such thing as taking social media listening too seriously – though some may not take it seriously enough. Brands now have access to insights capable of propelling all aspects of business forward, from revenue to innovation of new products. There's never...
It's easy to assume social sentiment comes down to knowing and ensuring consumers feel positively about your brand – because, of course, everyone wants that. But there's so much more you can do when you have a next-level understanding of how sentiment works. What is...