What is Social Listening?
Tuning into what consumers are saying tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you speak.
3 Things you Need to Know
- Social media listening is searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
- There are dozens of different ways to use social listening for your business.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
What is "Social Listening" for
Are demographics useless then? No – but they’re not the end-all-be-all. Demographics give you a starting point – that audience you assume you have. But when you delve into psychographic attributes you’re often surprised to discover your audience is more expansive than you realized.
How to gain better results with Social Listening?
- Segments of “feel-alike” users – those with shared interests they are passionate about, because emotion is what drives social sharing.
- Which channels your audience is most active on – they might not be the ones you expect.
- The content, topics, and trends your audience can’t help but interact with and share.
- Who your Advocates and Influencers are that drive the most engagement.
- Where is the most opportunity to connect with audiences psychographic attributes.
Social Listening Articles
Les 16 principaux outils de médias sociaux en 2023
Même si vous savez déjà quel type de nouveaux outils de médias sociaux vous devez rechercher et pourquoi, il est judicieux de valider vos conclusions - cette liste vous aidera ! Alors, quels sont les outils de médias sociaux les plus utiles pour votre marque ? Les...
16 Top Social Media Tools für 2023
Selbst wenn Sie bereits wissen, nach welchen neuen sozialen Medien Sie suchen müssen und warum, ist es ratsam, Ihre Ergebnisse zu überprüfen - diese Liste wird helfen. Also, welche Social Media-Tools sind für Ihre Marke sinnvoll? Es gibt ständig wechselnde Trends...
Too Many Eggs in Your Social Listening Basket?
Understanding consumer conversation in any category is challenging. This challenge is compounded when brands need to capture insight about a specific topic that includes very general terms, as it requires analysts to sift through countless irrelevant mentions. We’ll...