Social Competitive Analysis (or Competitor Analysis) evaluates a competitor’s social content, profile and overall strategies to identify strengths and weaknesses. Using this assessment, a brand can better position themselves in the market and create more compelling content.

What Does a Social Competitor Analysis Look Like?

There are a variety of social listening tools that make competitive analysis much easier. When your competitors have a new ad campaign running, you can see exactly how consumers are responding and where their sentiment falls.

Understanding what your competitors’ audiences love – and why – means you can offer the same thing, even if you never thought to before. Understanding competitor audience dissatisfaction gives you the chance to fill a need and gain new loyal customers.