3 Top Social Metrics and Why They Matter

3 Top Social Metrics and Why They Matter

For brands wanting to hop on the fast track to understanding consumer behavior and boosting campaign success, tracking social metrics is the way to go. With today’s social listening tools, there is a seemingly inexhaustible supply of social metrics brands can choose...
7 Important Social Media Marketing Metrics

7 Important Social Media Marketing Metrics

In our global economy, the diversity of audiences has made the marketer’s job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls, and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring...
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