Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and...
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives. Investors, consumers, and employees demand to know what companies are doing to...
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your competition operates and its performance. Without it, you risk everything on...
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under...
Connecting what we know from internal customer service and sales data to external market data is critical for making decisions. And with the right lens applied, it can also reveal potential cultural and societal shifts that can impact upcoming product creation and...
In today's business climate, companies must avoid errors at all costs. Embracing data-driven strategies significantly boosts consumer understanding and improves return on investment (ROI). And it helps brands navigate turbulent market conditions and outpace their...
Brands are certainly eager to adapt to generative AI and all it has to offer, but are they ready? There are still many misconceptions about what this technology is and the best ways to fold it into a company’s processes. Online conversation reveals excitement,...
The age of AI is upon us, and we’re all touched by this technology somehow. Its most widely discussed iteration, the “it” tech of the season, is ChatGPT specifically and generative AI in general. And there’s good reason for these capabilities to have entered the...
There’s a time and place for every campaign, and your company’s influencers are key to unlocking this insight. Why is this, and how do you find these magical beings? We’ll examine the who, why and how of influencer identification below! Why Is Influencer...
Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film made brands’ dreams come true with momentum-building promotions that...
This past year, several negative articles related to Environmental, Social, Governance (ESG) have caught fire and caused companies to shy away from sharing their credible work in this space, most notably around climate action. As a result, the ESG conversation has...
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