Key Opinion Leaders (KOLs) have become vital to brands. 92% of consumers trust earned media over paid advertising or owned media (your own website, etc.) Key Opinion Leaders are an essential vehicle for earned media, influencing trending topics, generating word-of-mouth traffic and providing endorsements − beyond social media to include high-profile news outlets and other platforms.

This video is a quick look at our eBook: “The Brand Guide to Key Opinion Leaders” and describes how you can develop your own KOL brand strategy.

You’ll be prepared to understand:

– What is a Key Opinion Leader (KOL) and why are they essential to your brand
– How to find KOLs in your market
– How to engage with KOLs and measure success’

Download a copy of this eBook at

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