How to Use Real-time Social Media Insights to Improve Your Marketing Agility

Today’s consumers expect more. They are savvier, more mobile and more demanding. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer needs are real-time social insights they can trust to empower their teams to make the best decisions for the business.

In this panel, NetBase will be joined by Rema Gouyez Benallal, Group Digital Content Manager, L’Oréal, Thomas Curwen, Global Analytics Manager, Huawei, Charlie Marples, Social Media Insights Manager, Lloyds Banking Group and Manideepa Paul, Social Media Insights Manager, Lloyds Banking Group to discuss how real-time social insights enables marketers to have stronger engagement with their consumers.

• See how analyzing social data unlocks key insights to better respond to customers
• Hear case studies on using social analytics to manage, grow and protect brands
• Learn how to monitor feedback on your brand and competitors to fine-tune your marketing for greater results