The Insights group at Lloyds Bank was wasting hours of valuable time cleaning social media data and manually identifying important conversations. They needed a tool with high sentiment accuracy, so they could focus on addressing potential risks and their causes rather than manually researching whether or not a risk even existed.
Furthermore, not only did Lloyds Bank need a better way to identify potential risk, they also needed a platform that would help them provide the context around social media conversations.
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