During NetBase LIVE in NYC, we had the opportunity to sit down with Will Sandwick, Chief Data Officer at Wunderman Thompson New York, a global digital marketing agency.
Will describes how with social media data, they are able to capture emotion behaviors to better understand audience reactions and key customer journey moments. This allows their Customer Experience team to understand these critical moments.
For more information about the NetBase Platform, visit https://netbasequid.com.
Request a Free Demo: https://go.netbasequid.com/demo.