Jessica Williams (Global Innovation Marketing and Analytics Leader, Visa) discusses how NetBase provides Visa with not just social listening, but social media intelligence. Visa takes information about specific audience segments and feed it into their marketing strategy.
NetBase facilitated the creation of an audience of small to medium business owners, based on how they talked across social and web forums. From this, NetBase created a customizable database of small to medium business owners for isa, which allowed Jessica and her team the ability to see data overview and details and make smarter business decisions.
Visa has used Netbase for the past 4 years, through innovations in sentiment analysis and natural language processing, and NetBase continues to stay as their top choice for social intelligence.
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