We recently interviewed Lauren Leahy, Social Intelligence Analyst at ViacomCBS, within the media corporation’s ad sales, research and insights team.

Lauren explains how her team is responsible for creative strategy and cultural intelligence work and how social and media insights from NetBase Quid is powering her team to confidently identify key individuals from the influencer ecosystem.

For more information about NetBase Quid, visit https://netbasequid.com.

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