Brian Mossop (Head of Analytics, Text100) and EJ Kim (VP, Strategy & Insights, Text100) talk about how NetBase converged media analytics helps them analyze whether social campaigns are having a real impact on marketing KPIs.
Specifically, NetBase helped Text100 deliver timely and accurate customer insights while creating, executing and monitoring their Vodafone #sleeplikehero campaign.
For more information about the NetBase Platform, visit netbasequid.com
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