During NetBase Quid’s 2020 Virtual World Seminar, we had the opportunity to have a video call with Amelia Rance, Senior Director of Measurement & Insights at Fullscreen to discuss how her creative agency used social listening to do a deep dive into the beauty category during COVID-19.

Amelia also explains how she was able to use NetBase Quid’s insights to discover trends the help her agency in predicting what will be on the rise as the category shifts from being not just about the exterior, but treating the interior as well. For more information about NetBase Quid, visit https://www.NetBaseQuid.com.

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