We sat down with Sydney Perotti, Communications Analyst at PepsiCo in Chicago, to understand how using NetBase Quid’s “Quid Pro” helped drive business decisions by uncovering new opportunities for their Quaker Grits brand.

Sydney explains how Quid Pro’s billions of news and blog sources helped her and her team understand consumer and cultural trends, including the discovery of the Jekyll Island Shrimp & Grits Festival in Georgia.

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