We sat down with Sydney Perotti, Communications Analyst at PepsiCo in Chicago, to understand how using NetBase Quid’s “Quid Pro” helped drive business decisions by uncovering new opportunities for their Quaker Grits brand.

Sydney explains how Quid Pro’s billions of news and blog sources helped her and her team understand consumer and cultural trends, including the discovery of the Jekyll Island Shrimp & Grits Festival in Georgia.

For more information about NetBase Quid, visit https://www.netbasequid.com.

Request a Free Demo: https://netbasequid.com/demo.

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

Data streams & custom KPIs for advanced data science

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources