Michael Jacobson (VP, Octagon) talks about how NetBase assists Octagon’s entertainment sports marketing to enhance traditional celebrity campaigns into the digital world and to identify and connect with key social influencers.

In a recent campaign, Octagon helped a food product client that needed enhanced audience analysis. With NetBase, the team was able to discover the ideal influencer segments, what their true passions were and how to best leverage those insights for success across social.

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