Marketers can create more effective user engagement strategies by connecting their content to the actual social conversations occurring in the market. This video highlights how industry expert, Steve Yuan (former EVP of Commercial Innovation at Edelman), discusses the intersection of news media analytics and social media was used to uncover actionable insights for a leading smart-tech diabetes device.

For more information about the NetBase Platform, visit https://netbasequid.com.

Request a Free Demo: https://netbasequid.com/demo.

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions