Manideepa Paul (Social Insights Manager, Lloyds Banking Group) and Charlie Marples (Insights Manager, Lloyds Banking Group) discuss the benefits of quality social dashboard, data insights and the ability to measure the performance of paid campaigns through qualitative and quantitative perspectives. The high level of accuracy of the NetBase NLP sentiment analysis lets Lloyd Banking Group feel confident about brand perception alerts and allows them to break through potential survey bias with unfiltered social data.

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