Social analytics is critical to campaign optimization and measurement. Smart brands are always looking for opportunities to improve on previous efforts by understanding what works well and what can be improved.
Many brands and agencies struggle with this because they perform these analyses on a per-campaign basis when instead campaigns should be compared to historical campaigns. Social analytics tools allow deep benchmarking and analysis that enable deep historical comparisons.
Premier social media analytics platform
Expand your social platform with LexisNexis news media
Power of social analytics for your entire team
Media analytics and market intelligence platform
Enrich your media analytics with social data
Media coverage for historical & real-time monitoring
Actionable data to drive your business decisions
AI, Image Analytics, Reporting Tools & more
Out-of-the-box integration with other data sources
Use Cases
Resources