Brandon Chesnutt (VP, Director Digital & Development, Identity PR) talks about how his team uses NetBase every day for social insights across brands, and topics, sending valuable social reports to people on the frontlines of brands all the way up to the CEO.

NetBase allows Identity PR to get nearly instant results without needing to wait for an account specialist to tweak the tool for them. The Identity PR team recently used NetBase to monitoring conversations during the 2016 National Democratic and Republican Conventions for a non-political client.

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