We recently interviewed America Anguiano, Senior Marketing Analyst at ICF Next, a global marketing agency with offices in Los Angeles, CA.

Anguiano explains how NetBase Quid’s AI powered social mood tool has fueled ICF Next’s creative team and clients by capturing conversations around consumer sentiment within the travel industry. Data insights from media articles such as news articles, blogs, forums and social media, have propelled her agency to adapt to new trends and predict what’s next in travel.

For more information about NetBase Quid, visit https://netbasequid.com.

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