Nichole Mullen (Senior Director of Strategy) of Hotwire Global, a top global communications agency focused on B2B & consumer tech brands, explains how NetBase social analytics allows Hotwire to engage with audiences, stay on top of what clients are saying, and how to respond to crisis moments.

Learn how NetBase allows Hotwire to discover how a crisis moment impacted their clients and how it offered insights to addressing the problem.

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