We had the opportunity to sit down with Natascha Sturm, Data Analyst at G2 Esports, to discuss how G2 Esports—one of the world’s largest esports organizations based in Berlin, Germany—partnered with NetBase Quid to get a better understanding of their audiences, leagues and players.

Natascha explains how social listening allows G2 Esports to track sentiment drivers to develop a more holistic view of regional based audiences. They also monitor events with NetBase Quid’s Social Media Analytics, allowing them to strategically pivot from in-person events to virtual events because of a crisis like the COVID-19 pandemic.

For more information about NetBase Quid, visit https://www.NetBaseQuid.com.

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