Jason Molina, Sr. Director, Strategy, and Ashley Carr, Strategist discuss how they leverage NetBase social listening as a 360 solution for in depth social analysis, insights and reporting. For their client, Pulte Homes, FullScreen used NetBase to hone-in on influential audiences to gain invaluable insights that lead to more authentic social campaigns.

In addition NetBase allowed for more accurate sentiment analysis and reporting, and enabled their team to understand what was driving negative conversations and how to address them.

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