George Potts (Co-Founder and President, Fifth Influence) has consistently chosen NetBase as the team's foundational social media analytics tool for its accuracy, user interface, and depth of platform coverage.
Fifth Influence uses many of NetBase's features for areas including crisis management and social listening, but recently finds the most value in brand marketing research - Uncovering market trends and comparing conversations across brands and organizations.
When a restaurant client of theirs was experiencing backlash from advocacy groups, NetBase empowered Fifth Influence to understand the true nature of the conversation online, which lead to more informed business decisions and actions. Once changes were made, the team could measure impact with detailed sentiment analysis reports.
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