Daniel Hunt (Director of Insights and Analytics) of Ferrara Candy Company explains how NetBase social analytics goes beyond basic metrics with net sentiment and audience analysis. Learn how NetBase’s data quality and AI helps Ferrara Candy understand social sentiment so they can develop the latest and greatest treats that consumers will love. 

For more information about the NetBase Platform, visit NetBase.com

Take a Tour: https://pages.netbase.com/book-demo

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources