Lindsay Sumichrast (Sr Associate Content Strategist) and Megan Roberts (Community Strategist) of Digitas Health explain how NetBase social listening has helped them learn more about their audiences and how to deliver content around the behavior chain. NetBase social listening also allows the Digitas Health team to build topics that are meaningful – understanding audience emotions with different features like crosstab analysis and word cloud.

For more information about the NetBase Platform, visit https://netbasequid.com.

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