We had the opportunity to sit down with Lynn Duffy, Sr. Manager of Strategic Insights of DAC Group, shortly after her presentation during NetBase Quid’s 2020 Virtual World Seminar. Lynn discuss how DAC—one of the world’s most significant Performance Marketing Agencies—partnered with NetBase to tap into unusual trends and uncover surprising themes that nobody anticipated.

Lynn explains how social listening allows her agency to develop a media strategy from looking at details of a trend analysis, and develop a crisis plan from insights using NetBase’s Social Media Analytics.

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