We sat down with Pamela Mittoo, Manager of the Coca-Cola North America Technical Consumer Research team, to understand how using NetBase Quid next generation artificial intelligence is used to develop consumer behavior models.

For more information about NetBase Quid, visit https://www.netbasequid.com.

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NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions