Pamela Mittoo (Manager, Technical Consumer Research) of The Coca-Cola Company and Anupam Singh, co-founder of 113 Industries, a consumer research agency, discuss their use of NetBase for Product Innovation.

Pamela Mittoo talks about how NetBase social listening has helped Coke’s new frontier of business and product innovation by listening to what consumers are saying on social media.

Anupam Singh explains how the NetBase platform gives their teams a deeper look into social analytics, powered by artificial intelligence which helps brands discover what consumer’s crave and identify key behaviors in the food and beverage industry.

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