Chris Ebbeler (Director of Social, Chili’s Grill & Bar) and Kyle Taylor (Founding Partner, Fact & Fiction) talk about how NetBase allows them to produce better content that drives engagement across social.
NetBase gives Chili’s the incredible ability to pick up on trends, issues and conversations to understand what content to create and what their guests truly care about. For example, social listening lead to the hilarious creation of the Chili’s thermal insulated hoodie for April Fools Day after learning about customers who frequently smuggle Chili’s food into movie theaters.
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