Jaryd Wilson (Manager, Social Media Content, Buffalo Wild Wings) discusses how NetBase and social analytics has become central to their social media strategy, allowing Buffalo Wild Wings to gain a better understanding of their products and brand over social, what customers are experiencing when they visit their restaurant.
In addition, the NetBase tool allows for much deeper competitive insights how audiences feel about competitors food products. When Buffalo Wild Wings launched their pumpkin spice sauce, they used NetBase to monitor early conversation, prominent influencers and watched as sentiment shifted in their flavor... I mean favor!
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