Barika Phillips Bell (CMO) of B3 Media Solutions, an industry leader in digital marketing and social analytics, explains how NetBase Social Media Listening allows her agency to dig into audience analysis to validate partnerships, real-time marketing, content messaging and influencer marketing.

Barika talks about NetBase’s audience building feature and how it allows her agency to better understand what a small niche group of people talking about so they can adapt their strategies to fit their audience more effectively.

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