We sat down with Jocelyn Harjes, VP of Insights and Analytics at Ayzenberg Group, a full-service advertising agency based in Pasadena, CA.

Jocelyn, a NetBase Quid user for over 7 years, shares how NetBase Quid’s data is used to understand consumers and who and what influences them. She uses an example from the gaming industry and how social media analytics from NetBase Quid helped push the early release of a video game.

For more information about NetBase Quid, visit https://netbasequid.com.

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