Katy Tenerovich, Director of Brand Strategy at Fitzco an Atlanta based advertising agency, explains how NetBase social listening contributed to an idea that put their client (French’s Mustard) at the center of cultural conversation and more importantly, positively impacted business by developing mustard ice cream.

Katy discusses how Fitzco was able to gain international attention with the mustard Ice Cream campaign. This campaign earned 1.2 billion impressions in less than a month and increased French’s Mustard sales growth by 6.9%.

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