Katy Tenerovich, Director of Brand Strategy at Fitzco an Atlanta based advertising agency, explains how NetBase social listening contributed to an idea that put their client (French’s Mustard) at the center of cultural conversation and more importantly, positively impacted business by developing mustard ice cream.
Katy discusses how Fitzco was able to gain international attention with the mustard Ice Cream campaign. This campaign earned 1.2 billion impressions in less than a month and increased French’s Mustard sales growth by 6.9%.
For more information about the NetBase Platform, visit https://netbasequid.com.
Request a Free Demo: https://go.netbasequid.com/demo.
Premier social media analytics platform
Expand your social platform with LexisNexis news media
Power of social analytics for your entire team
Media analytics and market intelligence platform
Enrich your media analytics with social data
Media coverage for historical & real-time monitoring
Actionable data to drive your business decisions
AI, Image Analytics, Reporting Tools & more
Out-of-the-box integration with other data sources