Laura Goldsmith (VP of Strategy, Edelman) and Michael Fein (VP of Strategic Measurement Solutions, Edelman) prefer NetBase when it comes to social listening, especially the speed of insights and the depth of natural language processing (NLP) that allows Edelman to discover the true drivers of conversation. NetBase data helps to shine a light on things clients may not have known and help to back up campaign ideas they think will truly work with social validation.

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