Veteran Brand Marketing Executive Kip Knight Joins NetBase Board of Directors
“I am extremely pleased Kip Knight has joined NetBase’s board at a key time in the company’s growth,” said Jonathan Spier, CEO, NetBase. “Having served as the head of marketing for many highly recognized consumer brands, Kip brings a wealth of domain experience and a deep understanding of our market. His contribution will provide great value as we accelerate our market penetration efforts.”
Kip is a veteran of brand marketing, with over 30 years of experience working in over 65 countries around the world. Kip started his career in Brand Management at Procter and Gamble and was formerly Chief Marketing Officer of Taco Bell, head of marketing for KFC International, and held various executive marketing positions for eBay, North America as well as eBay International. Kip is currently President of KnightVision Marketing, based in Silicon Valley, and works with a wide variety of U.S. and international clients on strategic marketing and planning initiatives. Kip also serves as the Dean of the U.S. Marketing College for the U.S. State Department.
“NetBase is uniquely positioned to capitalize on the burgeoning interest in social media market insights,” declared Knight. “The market opportunity for companies providing social media analytics is tremendous, and NetBase is distinguishing itself in the market with a compelling product and blue chip customer roster. I’m very pleased to be affiliated with NetBase as they continue to innovate, providing critical and actionable insights for marketing professionals.”
Utilizing their patent-pending native-language processing capabilities, NetBase delivers deeper understanding of brand opinions, emotions and behaviors—with far greater accuracy than traditional sentiment analysis.
NetBase provides insight discovery tools that are changing the way people search. Its next-generation semantic technology reads sentences to surface insights from billions of sources in public and private online information. Patent-pending lenses provide context for search results and intelligently guide users to answers. NetBase solutions are assisting market researchers at Fortune 1,000 companies with netnography and social media understanding and enabling science, technology and medical (STM) publishers to enrich their documents for researchers. Five of the top ten consumer packaged goods companies, including Procter & Gamble, and two of the top three STM publishers, including Elsevier, are using NetBase to find answers faster. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit: netbasequid.com.