Brand Passion Index: IHOP Stacks Up the Buzz

I love pancakes for breakfast (and dinner – or as my hip kids call it, “brinner”) – but only when I make them. When weekend mornings aren’t too crazy, whipping up a batch of fresh banana-and-chocolate-chip pancakes for my kids is the perfect Sunday activity. My...

Brand Passion Index: FedEx Delivers the Buzz

Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most stressful. I’m so excited about the upcoming promotions we have planned...

Brand Passion Index: Visa Gets All the Credit

Alright, it’s official: winter holiday bills are in, Valentine’s Day bills are just about in – and your credit card bill is probably eye-popping (am I alone here?, I think not). Last week, we looked at discount shopping, but now it’s really time to tighten our belts...

Brand Passion Index: TJ Maxx Attracts Bargain Shoppers

My days of boutique shopping are long gone – with four little people to clothe and gifts to buy for their friends’ various occasions, that kind of shopping is a distant, yet fond, memory. These days, it’s all about finding great deals, and luckily we have a TJ Maxx...
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