Major holidays are a major opportunity for consumer brands operating in the US, but the excitement surrounding Western holidays does not always extend around the globe. With Valentine’s Day less than two weeks away, how can marketers manage risk and foster a...
It’s that time of year again: Oscar season. So much to get excited about! Fifteen years later, I’m still verklempt remembering Björk’s iconic swan dress! And I’m not alone in my anticipation: In just the past month there have been over 2.7 million mentions of the...
If 2015 is the year of Big Data, then 2016 will be the year of exceptional insight – the year when companies finally learn how to derive real business value from this sea of big data. We can hope so, at least, because many companies certainly aren’t hitting this...
We often hear from clients and prospects that they need to be the first to know of an opportunity or a threat knocking on the door. But with social moving on 24/7, it’s hardly possible for an analyst to monitor continuously and provide updates every time there is a...
Yesterday, Adweek hosted a webinar where our CMO Pernille Bruun-Jensen and Managing Director of Reputation at Purple Strategies Robert Fronk discussed the growing importance of social analytics on managing brand reputation. The value of brand reputation is...
Can boardrooms afford to look the other way on social? The answer to the question is a resounding NO. There’s more opportunity than ever before to access, distill and visualize social information in a way that helps executives mitigate risk, sustain positive brand...
As Social Media has begun impacting departments outside of marketing, it is crucial to be the first to know what’s being said about your brand online. NetBase is now proud to offer Any Mention Alerts; an alerting capability that allows our customers to know when a...
Executives today have the opportunity to see visualization of social media analytics on a large-scale in real time. Picture a wall of oversized flat screens with scrolling images and numbers that quickly provide insights on the most shared images from your product...
Understanding what’s happening in your category RIGHT NOW can be helpful knowledge to have in order to drive growth and focus campaign efforts. For instance knowing when something game-changing is happening. Knowing where, why, and who is driving it – and then...
Our NetBase LIVE Pulse™ dashboard has always offered the opportunity to monitor brand, campaign, category and competitor performance in real-time while tracking emerging trend information that can alert brands to a crisis brewing; but now, we’ve added two...
In preparation for the upcoming holiday season, I wanted to take a look at the airline industry and rank airlines by how much customers like them. You can see from the table below that Virgin America is the most liked with Net Sentiment score of 56%, and US Airways...
NetBase's recent webinar, Social Lessons Learned from the iPhone Launch, focused on ways to maximize the value of social media for marketers and customer care folks. Here are three topics we discussed in detail: Campaign performance tracking Crisis management for...
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