In the Age of Coronavirus: How Brands Manage a Social Crisis
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How a Global Communications Agency, Hotwire Global, Uses Social Listening for Crisis Management
How a Global Communications Agency, Hotwire Global, Uses Social Listening for Crisis Management
Christa Conte (SVP of Digital Commerce), at Hotwire Global, a communications agency, explains how NetBase social listening contributed to their research in a report entitled "High Stakes Leadership in a Post B2B World." Christa discusses how Hotwire was able to...
How Hotwire Global Handles Crisis Moments with Social Listening
How Hotwire Global Handles Crisis Moments with Social Listening
Nichole Mullen (Senior Director of Strategy) of Hotwire Global, a top global communications agency focused on B2B & consumer tech brands, explains how NetBase social analytics allows Hotwire to engage with audiences, stay on top of what clients are saying,...
How to Handle Your Next PR Crisis with Social Listening
How to Handle Your Next PR Crisis with Social Listening
Your brand’s next PR crisis is inevitable – are you ready? Here’s how to take a proactive approach with social listening, and what to do when disaster strikes. Taking Your Baseline Temperature ‘An ounce of prevention’ can only happen when you have a solid starting...
Guilty by association? Here are the companies impacted by New Delhi’s air crisis
Guilty by association? Here are the companies impacted by New Delhi’s air crisis
Over the course of the last month, New Delhi has made national and international headlines for an air pollution emergency that has deeply impacted the city’s 20 million residents. Air quality levels spiked to “severe,” the highest level possible on the country’s...
7 Social Media Crisis Management Metrics
7 Social Media Crisis Management Metrics
Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want...
Real Time Crisis Management
Real Time Crisis Management
Real Time Crisis ManagementA crisis is a company’s worst nightmare, so the speed of an organization’s response is key to controlling damage to your brand’s reputation. NetBase delivers real-time insight on emerging situations before things spiral out of control and...
How FleishmanHillard Monitors and Reacts to Social Crisis
How FleishmanHillard Monitors and Reacts to Social Crisis
https://www.youtube.com/watch?v=UVpz3ghkUBo&feature=youtu.be Bryan Pedersen, (SVP/Partner, Digital Practice Lead, FleishmanHillard) discusses how NetBase has allowed social listening and social intelligence to become a core part of everything they...
Heading Off a Social Media Influencer Crisis
Heading Off a Social Media Influencer Crisis
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are...
How Fifth Influence Handles Social Crisis through Strategic Social Intelligence & Brand Sentiment
How Fifth Influence Handles Social Crisis through Strategic Social Intelligence & Brand Sentiment
https://youtu.be/0OvA3a7SVVw George Potts (Co-Founder and President, Fifth Influence) has consistently chosen NetBase as the team's foundational social media analytics tool for its accuracy, user interface, and depth of platform coverage.Fifth Influence...