When a crisis hits, all eyes are on your brand. So, making fast, informed decisions is imperative. Having market intelligence as part of your day-to-day process, and part of your crisis response, will ensure you handle every issue like a pro. Here's how that looks...
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and...
The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion...
A strong crisis management strategy is imperative to protecting brand health. Learn how to use news media analytics to monitor, prepare for and react quickly to a PR crisis.
 A brand crisis can begin in many ways - and most often it comes out of nowhere. Whether it’s caused by a marketplace disruption or a negative social media post, it pays dividends to have an agile crisis plan in place to help your brand adapt to the unexpected....
Knowing how to effectively handle crisis situations is critical if a company is to survive a PR nightmare. Most brands think they know what to do, but do they know what not to do? Here are the top 7 things brands should not do in a crisis. The Essentials In...
During Social Media Week's 2020 Virtual Conference, we had the opportunity to have a video call with George Conboy, Head of Strategy at Match Marketing Group to discuss how his creative agency is helping brands maintain business agility during COVID-19. George...
We recently sat down (virtually) with Laura Forester, Director of Strategy and Engagement at Chemistry Agency in Pittsburgh, PA. Laura, has been using NetBase Quid for several years, and explains how the Social Media Listening tool assists them during a crisis....
You’ve spent years building your brand and one hiccup sends things south. Do you have an action plan in place to respond quickly? Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their...
The Coronavirus pandemic has put brands in a variety of unique crisis management situations, from dealing with panicked customers, product shortages and mandated service limitations, to balancing consumer sensitivity with remaining top-of-mind and promoting their...
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