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NICHOLAS LOVE

NICHOLAS LOVE

VICE PRESIDENT DIGITAL MARKETING

G&S COMMUNICATIONS

Nicholas Love leads the 30+ Digital Center of Excellence at G&S Business Communications. He is the chair of the Partnership and Advocacy pillar within the agency’s DE&I taskforce and serves as the Shareholder Accountability and Commitment pillar’s co-lead.
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Nicholas is a recognized public speaker and author on Digital Transformation and Digital Engagement. Nicholas has appeared at SXSW, Social Media Strategies Summit, Page Society Spring Seminar, Brandwatch Now You Know and has made several Hootsuite webinar appearances. Nicholas is a two-time Adweek Executive Mentee and holds both of his degrees from Grambling State University. Prior to joining G&S, he spent several years working in sophisticated matrixed organizations within higher education. As a T-shaped marketer, Nicholas led an agency-style Social Media Strategy Hub at NC State, served as the Sr. Director of Social Media at The Ohio State University and led Social and Search Marketing at the University of Chicago Booth School of Business. Nicholas’s first job as an on-air talent within ESPN’s Digital Media department allowed him to build innovative approaches at each stop. He has been consistently instrumental in driving transformative change and impactful results across the domestic and international markets.

An In-Depth Look at VERZUZ & Content Serialization

Nick takes a moment to introduce VERZUZ, the American webcast series created by producers Timbaland and Swizz Beatz. VERZUZ will be the case study for this series to help understand how the market is changing for brands and artists. In this chapter, you’ll also learn what Content Serialization is and why it is important in social media.

CHAPTER DETAILS

CHAPTER 1.1

Nick explores the importance of brands and artists to Identify & Extend in order to create and maximize channel extension. This chapter also teaches best practices for sponsors to effectively engage in experiential activity.

CHAPTER 1.2
Nick evaluates the Passion Index being expressed about Verzuz over the past year and shares his discoveries.
CHAPTER 2
Nick shares how Content Serialization of Verzuz allows communicators and marketers to capture the hearts and attention of audiences that drive anticipation.
CHAPTER 3.1

Using the 4R’s Framework (Reputation, Relevance, Resonance, Recognition), Nick will examine the impact that VERZUZ can have on the respective artists who participate. Nick will answer questions about whether these artists have seen a generational shift as a result of their VERZUZ participation, whether their fan base has expanded, and whether their songs have aged well.

CHAPTER 3.2

Are You Named Correctly In Certain Topics?

CHAPTER 3.3

Relationship That A Consumer Has With A Product And How Well They Can Relate To It.

CHAPTER 3.4
A Measure Of The Level Of Awareness Of Your Company’s Products Or Services In The Marketplace.

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